Key successes include:
Build and managed analytical teams from 2 FTE to 20+ FTE;
Started and guided multiple conversion optimization programs (cross-functional teams consisting of product owners, marketing, UX/Design and developers working together in a hub-spoke system) ranging from small to large (running +300 experiments yearly);
Multiple tool selection projects and implementation of: data management, analytics tools, online marketing systems, data management platform, media monetization and web analytics;
Standardized BI to enable self-service analytics to enable fact-based descision making by stakeholders without specific analytical background;
Effectively deployed data science in a pragmatic way by developing improved stock forecasting and personalised alternatives models resulting in 70% reduction of the negative effects of out of stocks - Grocery and FMCG;
Reduced cost by validating effects of fee and discounts (+60M) - E-commerce;
1+ year strategic consulting on the transition from B2B-only to B2C. Interim management of online marketing to drive demand (and customer retention) and the development of a new E-commerce platform focussed on B2C - Retail;
Implemented marketing attribution model and strategic advice on performance/programatic marketing strategy and optimal budget allocation - Retail;
Continuously improving online conversion by providing guidance and input to a conversion optimization team, which in the last quarter resulted in a growth of +20% on car insurance revenue, +30% revenue on travel insurance. - Financial services;
Hands-on increase the donations with +40% using A/B-testing and psychology principles for a Dutch NGO - non-profit.
Safeguard data privacy legislation by developing a Data Governance, Marketing Technology and Cookie Compliancy Committee (acting Chairman) - Grocery and FMCG.