Eliminate Guesswork

Analytics, Data science, Experimentation & Data Privacy


"Assumption ≠ Insight"

I have made it my mission to eliminate guesswork and more specific answer the question, “How organisations can solve traditional business challenges by deploying a novel data-driven approach”. Using data, analytics, experimentation and data science to breaking down complicated problems and use solid data driven strategy to maximize impact.


For over 14 years I build my career around maximizing value by transforming organisations to become more data-driven and optimizing the impact of analytics, data science and experimentation. I had the pleasure to work with the biggest e-commerce brands in The Netherlands and share my passion for data-driven decision making.

My mission is to Eliminate Guesswork by supporting organizations with their digital transformation build on a solid analytical foundation.

I combine an extensive background in the field of analytics with proven leadership experience and strong communication skills. Proven quality to build and engage high performing teams, seasoned in data strategy as wel as line responsibility realising business targets deploying analytics, data science and CRO.

My track-record ranges from working with many established brands as wel als start/scale-ups both in different sectors (E-commerce, Grocery, Financial sector Banking/Insurance, Fashion, Consumer electronics, NGO’s and FMCG).

Projects/clients include: Ahold Dehaize / Albert Heijn, Centraal Beheer Achmea, Metro Group, RTL, Hunkemöller, BergToys, Telegraaf Media Group, Otto, Vodafone, Postcode Loterij, Independer, Greenpeace.

Being motivated by complex analytical and organizational challenges I like to make direct and measurable impact as well as working with bright people whom I can challenge but als challenge me in return.

I am also passioned about data and privacy legislation (GDPR / AVG & cookie legislation) and have done many projects getting organisations in controle of their customer data and compliant with local legislation.

Read my full resume, connect on Linkedin or take a look at my example projects.

all views, concepts and opinions expressed are my own and do not represent or are in any way affiliated/endorsed my employer or anyone else.